About Me

I am a commercial lawyer with a particular focus on helping clients navigate the converging technology and media sectors across the Asia-Pacific region.

In the technology space, I have significant experience guiding both Industry 4.0 players on their efforts to scale and incumbents on their strategic digital transformation efforts, including advising on a landmark US$100 million deal on the sourcing of autonomous haulage trucks, on the regional launch of a major ride-hailing app, on a APAC roll-out of a connected car offering for a major manufacturer, on the commercialisation of applications powered by artificial intelligence, and on innovative uses of data in the banking and insurance sectors.

In the media space, I regularly support established content owners and pay TV channels on the more traditional aspects of their business in the region, including recently advising on the launch of a new pay TV channel.

In addition, I am the go-to contact for both traditional content owners and newer entrants looking to launch new OTT platforms in the Asia-Pacific region. I have contributed articles to industry publications, such as AVIA's Asia Video Industry Report 2019, on this topic. Further leveraging on my experience in both media and autonomous vehicle technology, I have also advised car manufacturers and global technology companies on the media aspects of their developing connected and autonomous vehicles strategies.

My approach to these projects is also grounded in my technology sourcing, cybersecurity and data protection background. This includes substantial experience advising on the full life cycle of data protection and cybersecurity matters, from engaging with regulators on proposed legislation, negotiating these issues as part of complex technology transactions and designing internal policies, to advising on regulator engagement and investigations following a data breach.
  • Advised Comcast on media regulatory issues across Asia arising from its $65bn bid for 21st Century Fox.
  • Advised a major ride-hailing service on its privacy strategy across Southeast Asia.
  • Advised Les Mills on the Asia Pacific roll out of its 'Les Mills On Demand' subscription OTT streaming service.
  • Advised Microsoft on commercial, policy and regulatory matters across the Asia-Pacific region, including data protection law across several jurisdictions, cloud computing strategy, and artificial intelligence-powered solutions including an AI-powered retinal imaging software.
  • Advised Holland & Barrett on its direct entry into and re-launch in five markets across South-East Asia.


  • J.D. (Magna Cum Laude), Singapore Management University (2015)
  • Bachelor of Business Management (Summa Cum Laude), Singapore Management University (2012)


  • Advocate & Solicitor, Singapore (2016)
Testimonials Carousel Megaphone


Recognised as a Rising Star for Technology, Media and Telecommunications, Legal 500 describes Elaina as someone who 'frequently advises global technology corporations and social media giants on their public policy strategy'.

Legal 500 Asia Pacific, 2022

Recognised as one of Singapore's 18 most influential lawyers under 40.

Singapore Business Review 2021

Latest insights

More Insights
Pair of glasses

Singapore’s Code of Practice for Online Safety comes into effect

Sep 13 2023

Read More
Crowds crossing lines 782x440

Code of Practice for Online Safety in Singapore Comes into Effect

Jul 26 2023

Read More
ai hand

New Proposed Advisory Guidelines on the Use of Personal Data in AI Recommendation and Decision Systems

Jul 26 2023

Read More

What's on TwoBirds TV?

More Videos