As a counsel at Bird & Bird, I focus on intellectual property, information technology, copyright and advertising, unfair competition and consumer protection law, regulatory compliance and contracts relating to those fields, as well as contentious and non-contentious business.

I advise on website content, with special reference to the examination of the various legal problems associated with the online sale of goods and services (including web reputation issues and consumer protection).

I also prepare applications and defence pleadings in proceedings before the Italian Competition and Market Regulator for Unfair Business Practices pursuant to Italian Legislative Decree 2005/206 (as amended), as well as activities in contentious proceedings relating to unfair competition in comparative advertising and/or misleading advertising.

I assist with contentious and non-contentious business relating to trade mark disputes, PDO/IG, as well as due diligence relating to intangible goods (trademarks, domain names, etc.). My work also includes non-contentious activities involving reviewing various clients' advertising campaigns, analysing critical factors and drafting opinions.

I prepare applications and defence pleadings in proceedings before the Italian Advertising Standards Authority, regarding the compliance of advertising with the Commercial Communications Self-Regulatory Code. I also prepare applications and defence pleadings in proceedings before the Italian Competition and Market Regulator regarding the compliance of some advertising with Italian Legislative Decree no. 145/2007.

I provide advice on regulatory compliance, health claims and labelling, especially in the food, fashion and cosmetics sectors.

Since 1999, I have worked in collaboration with the Intellectual Property Department at Insubria University, Como/Milan. Before joining Bird & Bird in 2003, I worked in the IP department at two global firms. I am a native Italian speaker, but I am also fluent in English.

  • Assisting with contentious and non-contentious business relating to trade mark disputes, and drafting documents and opinions relating to the validity and infringement of trade marks.
  • Advice and assistance with establishing the best strategy for protecting trade marks and opinions relating to the validity requirements and registrability of trade marks before filing.
  • Non-contentious activities involving reviewing various clients' advertising campaigns, analysing critical factors and drafting opinions.
  • Activities in contentious proceedings relating to unfair competition in comparative advertising and/or misleading advertising.
  • Preparation and review of agreements relating to advertising agencies, public works commissions, advertising exploitation of name and image, display/broadcasting of advertising, advertising concessions, sponsorship; marketing service agreements, content production and licensing, testimonial agreements.
  • Preparation and review of agreements relating to licensing, franchising, distribution and supply; Internet contracts (general terms of access and use of websites, leasing of advertising space, general terms of online sale/consumer protection, and terms governing distance selling agreements).
  • Preparation of applications and defence pleadings in proceedings before the Italian Advertising Standards Authority regarding the compliance of advertising with the Commercial Communications Self-Regulatory Code.
  • Preparation of applications and defence pleadings in proceedings before the Italian Competition and Market Regulator regarding the compliance of some advertising with Italian Legislative Decree no. 145/2007.
  • Preparation of applications and defence pleadings in proceedings before the Italian Competition and Market Regulator for Unfair Business Practices pursuant to Italian Legislative Decree 2005/206 (as amended).
  • Assisting international clients with the localisation of online sales agreements for use in various EU and non-EU countries.
  • Identification and analysis, at national and European level, of the legislation, regulations and technical standards relating to the textile industry, and consultancy regarding: production/technical specifications (including restrictions on marketing abroad); product safety and certifications; labelling (including product traceability obligations); Italian-made products.
  • Assisting with labelling of cosmetics and in the field of cleaning products, including preclearance activity and approval of labels.
  • Frequently assisting different groups involved in PDO in challenging the violations of PDO and subsequently negotiating to reach a potential settlement of the dispute.
Education
  • Università degli Studi di Milano, Law
Admissions
  • Admitted to the Milan Bar Association in 2002