My career started as an IP attorney in a major Spanish IP boutique firm focused on Spain and Latin American IP matters where I created and developed the IP consultancy department.During my twenty years of professional experience I have advised and developed intellectual property consultancy projects in national and international companies. I have acquired extensive experience on all aspects relating to trademarks portfolios, IP legal advice, franchises and licensing. This includes defining and implementing intellectual property management policies in companies (management of R&D; marketing activities; policies on employees' inventions), analysing, auditing and organising intellectual property portfolios (trademarks and patents). My main area of focus is in trade marks and design management, protection, exploitation, defence and internalisation strategies for intellectual property rights in multi-national companies, SMEs, universities and public bodies.My professional work has been completed with a teaching practice in public and private entities such as the Institute for the Analysis of Intangible Assets and ISDE (School of Law). Currently I am one of the board members of Directors in LES Spain and Portugal. I am a recommended IP lawyer in the relevant international law directories including Legal 500 and World Trademark Review.