Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act

By Katja Djurhuus and Mikkel Taanum

11-2019

The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, report on the results of the investigations and the Danish guidance available to influencers and businesses who want to #doitright

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