Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
Written By
Mikkel Taanum
Counsel
Denmark
I'm a Counsel in our international Competition & EU group in Denmark and Head of our Nordic Gambling team. I specialise in gambling law, competition law and public procurement.
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The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, report on the results of the investigations and the Danish guidance available to influencers and businesses who want to #doitright
