Where do we stand with Czech influencer marketing?

By Gabriela Malá, Kristina Kudelíková

12-2020

Where do we stand with influencer marketing and enforcement actions in the Czech Republic? Although the phenomenon of influencer marketing experienced its boom in the Czech Republic a few years ago, the decision-making practice of the state authorities in this area is still lagging.

Concealed advertising, which is the most common issue in influencer marketing, is an unfair commercial practice and thus unlawful. However, it has yet been subject to major enforcement actions in the Czech Republic.

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