Seeing stars: using names and images of high profile athletes to promote your events can now land you on the ropes

By Tom Macken, Rich Hawkins

04-2020

The Australian Competition and Consumer Commission's recent decision to investigate a leading events promoter for marketing a sports event using imagery of high profile athletes who did not ultimately participate in the event is a first, and may affect the way in which promoters and other event organisers promote sports events in future.

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