Seeing stars: using names and images of high profile athletes to promote your events can now land you on the ropes
Written By
Partner
Australia
I am a partner in our Media, Entertainment & Sports group, based in Sydney.
Senior Associate
Australia
I am a senior associate in our firm's Media, Entertainment and Sports Group in Sydney, advising a broad range of clients across the sector in relation to a range of corporate, commercial and regulatory matters.
The Australian Competition and Consumer Commission's recent decision to investigate a leading events promoter for marketing a sports event using imagery of high profile athletes who did not ultimately participate in the event is a first, and may affect the way in which promoters and other event organisers promote sports events in future.
