Seeing stars: using names and images of high profile athletes to promote your events can now land you on the ropes

Written By

rich hawkins module
Rich Hawkins

Partner and Co-Head of Australia
Australia

I am a partner in our Media, Entertainment & Sports group, based in Sydney.

tom macken module
Tom Macken

Senior Associate
Australia

I am a senior associate in our firm's Media, Entertainment and Sports Group in Sydney, advising a broad range of clients across the sector in relation to a range of corporate, commercial and regulatory matters.

The Australian Competition and Consumer Commission's recent decision to investigate a leading events promoter for marketing a sports event using imagery of high profile athletes who did not ultimately participate in the event is a first, and may affect the way in which promoters and other event organisers promote sports events in future.

Latest insights

More Insights
Curiosity line pink background

SG Trade Marks Fast Programme: Accelerated Examination for Local Applications in Singapore

Jun 12 2025

Read More
featured image

Control, Alt, Expand: The Rise and Rise of Esports in the GCC

10 minutes Jun 11 2025

Read More
featured image

May 2025: Australian Sports Law Update

8 minutes Jun 10 2025

Read More