Advertising Sports Betting Products: Key Issues Part II

By Will Deller

09-2016

We take a look at gambling advertising and key issues for gambling operators and advertisers

In Part I of this article, we covered some of the common issues facing gambling operators advertising sports betting products from an advertising-regulatory perspective. This mainly focused on compliance with the CAP Code and BCAP Codes, which underpin the advertising industry’s self-regulatory regime.

In Part II, we look at gambling advertising from a gambling-regulatory perspective and highlight some of the key issues for gambling operators and advertisers to consider.

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