Advertising Sports Betting Products: Key Issues Part II

Written By

william deller module
Will Deller

Partner
UK

I am a partner based in our London office, advising clients on the key commercial agreements that underpin their businesses, with a particular focus on the sport, gaming and media sectors.

We take a look at gambling advertising and key issues for gambling operators and advertisers

In Part I of this article, we covered some of the common issues facing gambling operators advertising sports betting products from an advertising-regulatory perspective. This mainly focused on compliance with the CAP Code and BCAP Codes, which underpin the advertising industry’s self-regulatory regime.

In Part II, we look at gambling advertising from a gambling-regulatory perspective and highlight some of the key issues for gambling operators and advertisers to consider.

Read the full article

Latest insights

More Insights
Curiosity line teal background

New AI Content Labelling Rules in China: What are they and how do they compare to the EU AI Act?

9 minutes May 20 2025

Read More
featured image

Comparative advertising: online comparison sites

1 minute May 16 2025

Read More
featured image

Taking a gamble on tax: Consultation on new single Remote Betting and Gambling Duty April 2025

4 minutes May 02 2025

Read More