Bird & Bird advises The Social Gaming Group on franchise development agreement with RMAL Hospitality PJSC
Sep 26 2023
Bird & Bird recently advised The Social Gaming Group on a development agreement with RMAL Hospitality PJSC for the franchise of tech-based darts concept, Oche, and shuffleboard venue, SHUFL, in the UAE.
The Social Gaming Group is a technology-based concept developer, responding to a growing global trend by fusing hospitality with competitive gaming.
Melissa Murray, Partner and Co-Head of Bird & Bird’s Franchising & Distribution Group, commented "I am so happy for the team at The Social Gaming Group on the closing of this deal. This deal, together with their expansion plans across the Middle East, Europe and Asia Pacific makes this brand one of the hot up and coming concepts and definitely one to watch."
Natalie Van Der Laan, Head of Legal for The Social Gaming Group says “we are delighted to welcome the RMAL group into our family and cannot wait for Oche to open in Dubai. Great effort by all involved making this deal a reality with special thanks to Melissa Murray and Eddie Chiu of Bird & Bird for their excellent legal assistance.”
Bird & Bird is also assisting The Social Gaming Group with soon to be announced development agreements in other countries (watch this space!).
Bird & Bird’s Franchising & Distribution Group advises businesses operating in a wide range of sectors to help them achieve their growth objectives. The team, which includes experts based across Europe, the UAE and Asia Pacific, is recognised in the global directories with Band 1 rankings in Chambers Global and Legal 500.