Bird & Bird has launched a new profile on LinkedIn, focused on presenting their insights on the Nordic market and telling the international law firm's 'Nordic story'.
Bird & Bird's focus as a global law firm is on businesses being changed by technology and the digital world. The Nordic region is known for its innovativeness and know-how, making Bird & Bird an especially good fit for its tech-rich market.
To build upon this 'Nordic story', Bird & Bird has established a Nordic LinkedIn account as part of the firm's joint Nordic offering. The account is affiliated with Bird & Bird's firm-wide LinkedIn page, where updates from the firm's work across its 29 offices around the world are continuously shared with a global audience.
"The Nordic story which the new channel will allow us to share is that we have a wide understanding of the mechanisms and implications of technological change and disruption in our clients' business sectors in the Nordics, be it in Technology & Communication, Automotive, Security & Defence, Healthcare & Life Science or Media, Entertainment & Sports" says Jori Taipale, Partner and Bird & Bird's Head of the Nordic Region. "We know our clients' business in depth and see where the market is going, as we have some 150 lawyers working in the Nordic market and our offering in the region is fully integrated and flexible."
The Nordic LinkedIn account will offer topical business law content in English, Finnish, Swedish and Danish, focusing especially on developments in the Nordic market and sharing topical content about recent changes in the region's jurisdictions as well as newly established cross-border deals and transactions in the Nordics.
"By establishing our Nordic LinkedIn profile, we will bring our Nordic cross-border work and insight to the most active professional social media channel of today", explains Partner Maria Carlsson, who heads Bird & Bird's Marketing and Business Development Coordination Group in the Nordics.
Working alongside colleagues across Finland, Denmark and Sweden, Bird & Bird is exceptionally well-placed to serve its Nordic clientele across the region due to its deep know-how and experience of the Nordic market.
"Whether our clients are looking to protect their IP, expand their business through acquisitions or commercial contracts, or need advice from employment law specialists, we draw on the right expertise at the right level to provide them with a seamless Nordic service and customer experience", says Jori Taipale.
For any questions, our Nordic's team can be reached here.
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