A New Gambling Survey for Great Britain

Written By

elizabeth dunn module
Elizabeth Dunn

Partner
UK

As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.

callum granger Module
Callum Granger

Associate
UK

I am an associate in our commercial practice, based in London. I advise clients across the gambling, sports, media and entertainment sectors on regulatory, transactional and commercial matters.

On 25 July 2024, the Gambling Commission launched the new Gambling Survey for Great Britain (the GSGB). Going forwards, the GSGB will be used by the Gambling Commission to measure gambling participation and harm in Great Britain, with reports on the same published annually. Here we examine the consequences of the GSGB being introduced and consider how it has been perceived by the gambling industry.

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