Retail Therapy: China Retail Tech Update
Written By
Nicola Conway
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
Join us as we speak with Serena Du (a Senior Associate in our Corporate & Commercial Group based in Shanghai) and discuss why retail tech is so much more advanced in China than it is in the UK (and elsewhere) and what the benefits of this progressive innovation are in both B2C to B2B channels.
