Further guidance from the ASA on the ‘strong appeal’ test for sports personalities in gambling ads

Published

Jun 22 2023

Written By

Partner
UK

As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.

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MediaWrites has previously reported on ASA rulings on the Paddy Power and SkyBet adverts featuring Peter Crouch and Micah Richards and the Betvictor advert featuring Jordi Alba and Sergio Busquets.

The ASA has now published a further ruling on a bet365 advert featuring an image of Chris Eubank Jr., promoting his fight with Liam Smith. The latest ruling provides further guidance on when gambling ads may fall foul of the ‘strong appeal’ test, this time looking…