ASA rulings give context to ‘strong appeal’ test for gambling ads featuring sports personalities
Written By
Elizabeth Dunn
Partner
UK
As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.
Two ASA rulings have been published which provide some helpful context to the CAP Code and BCAP Code rules that gambling ads must not be likely to be of strong appeal to children or young persons. These rules were changed on 1 October 2022 from a ban on ads that were likely to have particular appeal to children or young persons, to this new, stricter test of ‘strong appeal’.
