The Importance of Intellectual Property for the African Continent & why Brands should be Paying Attention
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There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’. For the continent of Africa, there has for a time now been (and no doubt we will continue to see) a sharp surge in technological advancement and economic transformation which has led to and resulted from the creation of IP.
Whilst the continent itself consists of a vast number of countries, and there are individual and specific considerations (political, systematic, historical and other wise) for each of them which should never be ignored, the innovation trend nonetheless taken as a whole is on an upward curve.
Brands within Africa and outside of it should consider what changes and advancements on the continent mean for them in the making, exploitation and protection of their IP.
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