London & the consumer

Written By

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Graeme Payne

Partner
UK

I'm the global head of our International Retail & Consumer sector group. As a partner in our international Commercial group in London, I work primarily with retail & consumer focussed businesses on their domestic and international growth and expansion strategies.

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Phil Sherrell

Partner
UK

I am head of Bird & Bird's London office and a partner in our Media, Entertainment and Sports team, focusing on litigating disputes relating to content and brands.

The pandemic has upended UK consumers’ lives over the past year as lockdowns and tiered restrictions have limited the activities that are core to consumer spending. Yet consumers have shown themselves to be resilient in getting out and about again when restrictions permit. What will life be like for consumers on the ground in London? Will shopping habits adopted during lockdowns stick? And how will consumer-facing businesses adapt to the future consumer landscape?

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