CMA turns its attention to platforms to combat hidden influencer marketing

Written By

phil sherrell module
Phil Sherrell

Partner
UK

I am head of Bird & Bird's London office and a partner in our Media, Entertainment and Sports team, focusing on litigating disputes relating to content and brands.

Following an investigation into hidden advertising, the UK Competition and Markets Authority has obtained several voluntary undertakings from Instagram to address user compliance with consumer and advertising regulations.

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