CMA turns its attention to platforms to combat hidden influencer marketing

Published

Nov 19 2020

Written By

Partner
UK

I am head of Bird & Bird's London office and a partner in our Media, Entertainment and Sports team, focusing on litigating disputes relating to content and brands.

Sectors

Media, Entertainment and Sport
Retail and Consumer

Regions

Western Europe

Countries

Following an investigation into hidden advertising, the UK Competition and Markets Authority has obtained several voluntary undertakings from Instagram to address user compliance with consumer and advertising regulations.

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