CMA turns its attention to platforms to combat hidden influencer marketing

Written By

phil sherrell module
Phil Sherrell

Partner
UK

I am head of Bird & Bird's London office and a partner in our Media, Entertainment and Sports team, focusing on litigating disputes relating to content and brands.

Following an investigation into hidden advertising, the UK Competition and Markets Authority has obtained several voluntary undertakings from Instagram to address user compliance with consumer and advertising regulations.

Latest insights

More Insights
Curiosity line yellow background

Cleared for Penalties: Webjet’s Misleading Consumer Practices Don’t Fly with the Federal Court

Aug 15 2025

Read More
featured image

Reshaping the Game: An EU-Focused Legal Guide to Generative and Agentic AI in Gaming

Aug 14 2025

Read More
shopping trolley

Talking Shop July 2025

Aug 05 2025

Read More