Riot Games and Spotify team up
Written By
Phil Sherrell
Partner
UK
I am head of Bird & Bird's London office and a partner in our Media, Entertainment and Sports team, focusing on litigating disputes relating to content and brands.
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In a first-of-its-kind sponsorship agreement, Spotify has become the official and exclusive audio streaming partner for Riot Games’ ‘League of Legends’ esports events. A key development for Riot Games; the League’s huge fanbase; Spotify; and music artists to boot - we should pay attention to the convergence of esports, music, and technology and its ability to create a holistic and engaging entertainment experience.
