Four lessons from the ASA’s first bans on sexist ads

Written By

matthew vance Module
Matthew Vance

Associate
UK

I am an Associate in our London Commercial Group, working primarily in the Retail & Consumer, Hospitality and International Education sectors.

The banning of two ads by the UK Advertising Standards Authority (ASA), in the first ever rulings to rely on a new code against perpetuating harmful gender stereotypes, has been met with surprise and criticism from advertisers. What can they learn?

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