Matthew Vance

I am a senior associate in our London Commercial Group and work almost exclusively on Hospitality and Franchising matters, areas I am passionate about.

I enjoy applying my expertise to help brand owners and various stakeholders (including owners, investors, managers and suppliers) develop new relationships with each other and successfully manage existing ones.

I frequently advise on a wide range of commercial models including franchising, distribution, licensing, outsourcing, joint venture and management agreements, as well as a number of bespoke models that combine different elements of these. I was recognised as a "Rising Star" in Hospitality & Leisure by Legal 500 in 2020, 2023 and 2024, an "Associate to Watch" in Hotels & Leisure by Chambers UK in 2023 and 2024, and an "Associate to Watch" in Franchising by Chambers Global in 2024.

Highlights of my work include: developing new template franchise and management documentation for a number of leading hotel and F&B brands; coordinating the rollout of a new business model in more than 70 countries for a top flex-office services provider; and providing ongoing transactional franchise support in EMEA for a global hotel chain.

Before my life as a lawyer, I worked in an oriental rug shop in Istanbul, which taught me many of the core commercial principles that continue to apply to my work as a lawyer today.