Fortune favours the bold broadcaster?
To survive in the long term in the new age of OTT distribution, traditional broadcasters must be prepared to abandon their existing infrastructure and distribution models and accept the resulting short term hit to their revenues and user base.
Traditional broadcasters are having a tough time. The vast and ever-growing library of low cost, high quality content that consumers can access on-demand, on any device, with no fixed contract and increasingly fast connectivity threatens to cut off broadcasters’ traditional revenue streams from all angles. We’ve seen these embattled broadcasters working hard to defend their user bases, their advertising revenue and their ability to secure top quality content and talent. Now they’re moving to offense, but is something more drastic needed in order to stay relevant in today’s OTT world?
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