Green, Sustainable & Eco Advertising in Germany – Legal Framework, Do’s and Don’ts

The webinars will be relevant to international businesses located across the globe, with each exploring one particular jurisdiction. We will look at the key issues multi-national businesses will need to consider when advertising in that jurisdiction, including national legislation and guidance regarding green and sustainable advertising.

First session on 28.09.2021: Green Advertising in Germany

Green advertising in Germany can be very successful, but it also comes under legal scrutiny. Competitors and NGOs are regularly checking green, eco, carbon and sustainability claims on the market. If the factual foundation of a claim is found to be lacking, cease and desist letters often follow.

If your multi-national company is advertising or plans to advertise with green claims in Germany (and the EU), we would like to invite you to our webinar (held in the English language) on the Do’s and Don’ts of Green Advertising in Germany: 

Our Counsel Constantin Eikel will ... 

• explain best practices,
• give hands-on advice on how to mitigate risks,
• discuss which kinds of advertising can be done and which should be avoided,
• give a brief overview of the perception of the German consumer, using a few common claims as examples, and
• explain when a claim might be found to be misleading.

If there is a particular question you would like us to address during the webinar, please do let us know via mail in advance.

We are looking forward to welcoming you in our virtual room!

Register here >