Four lessons from the ASA’s first bans on sexist ads
Written By
Matthew Vance
Associate
UK
I am an Associate in our London Commercial Group, working primarily in the Retail & Consumer, Hospitality and International Education sectors.
The banning of two ads by the UK Advertising Standards Authority (ASA), in the first ever rulings to rely on a new code against perpetuating harmful gender stereotypes, has been met with surprise and criticism from advertisers. What can they learn?