Four lessons from the ASA’s first bans on sexist ads
Written By
Matthew Vance
Senior Associate
UK
I am a senior associate in our London Commercial Group and work almost exclusively on Hospitality and Franchising matters, areas I am passionate about.
The banning of two ads by the UK Advertising Standards Authority (ASA), in the first ever rulings to rely on a new code against perpetuating harmful gender stereotypes, has been met with surprise and criticism from advertisers. What can they learn?