How can businesses create a more personalised experience using customer data?
Written By
Graeme Payne
Partner
UK
I'm the global head of our International Retail & Consumer sector group. As a partner in our international Commercial group in London, I work primarily with retail & consumer focussed businesses on their domestic and international growth and expansion strategies.
Commercial partner, Graeme Payne, discusses the use of customer data to create a personalised experience for customers.
Key points in the video:
- How businesses are using data
- The issues and opportunities for businesses using customer data
- How businesses can prepare for potential data breaches and cyber attacks
