Bird & Bird is recognised as a thought leader in intellectual property, with an unrivalled reputation for providing tailor made strategies that drive competitive advantage.
A significant proportion of the value of many companies, especially those reliant on technology or brand equity, is in their intellectual property. It is therefore essential that these intangible assets receive the proper consideration within any transaction or commercial agreement.
Our long-standing reputation and experience in technology and IP, combined with our sector-focus, gives us a unique insight into the issues companies face. Our people, many of whom have worked in-house and/or have a technical background, have an interest in and understanding of the trends and developments that shape a sector, and where there is innovation we follow it.
We provide critical IP support on corporate and commercial transactions and our technical know-how is particularly effective when undertaking due diligence analysis, carrying out freedom to operate exercises, setting up corporate structures or documenting commercial arrangements.
We have extensive experience in IP strategy relating to:
- Freedom to operate opinions
- Research & development agreements
- Ownership of & entitlement to IP
- Technology transfer
- Collaboration agreements
- Joint venture financing
- IP due diligence & audits
- IP finance
- Tax structuring
- IP application strategies
- Regulatory advice
- Licensing and royalties
- Promotional and marketing activities