About Me

I'm an associate in our Commercial Group in London, and a member of our Retail & Consumer sector group.

I am a commercial contracts lawyer who helps consumer-facing brands get their products to market, to expand both domestically and internationally, and to add new channels to their businesses.

I support businesses in an range of retail and consumer sectors - including food & beverage; luxury, fashion & retail; beauty & wellness; and hotels & leisure.

I have a particular focus on franchising, distribution and supply chain arrangements, and also advise on hotel management agreements.

Alongside advising clients, I have also written a number of articles on franchising law, including for the International Journal of Franchising Law, Franchise World and Lexology, among others.

Before joining Bird & Bird, I spent 2 years working in the advertising and marketing industry, where I developed the interest in brands and consumer-facing industries that I have since carried across to my legal career.


  • MA (Cantab), Spanish & French - St. Catharine's College, Cambridge (2010).
  • Bachelor of Laws (LLB) - Kaplan Law School (2014).


  • Solicitors Regulation Authority in 2017
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'Associate to Watch' for Franchising. 'He is an impressive lawyer who is responsive and commercial.'<BR/>'James is very hard-working, responsive and good to work with.'

Chambers and Partners UK 2021

'Associate to Watch' for Franchising. 'He is very patient and understanding, while his explanations on the negotiating terms of individual contracts are very clear.'

Chambers and Partners UK 2020

'Associate to Watch' for Franchising. 'He is very personable and he gets to the nub of matters very quickly.'

Chambers and Partners UK 2019

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