Will is a focused and energetic team player, advising on both commercial and regulatory sports matters.

Will is an associate in our Sports Group, based in London. He primarily advises clients in the sports and media sectors.

His practice is focused on commercial/contractual matters, though he also has experience in advising on league structuring, rule drafting/interpretation and other regulatory issues. On the commercial side, he routinely advises on sponsorship and media rights, but in addition he advises clients on a range of other areas of law, including gambling regulation, advertising and consumer law.

In his time at Bird & Bird, Will has gained experience in working across a number of different sports, including football, rugby, cricket, tennis, horseracing, motor racing and esports. He has also been on secondment at a Premier League football club and a national football governing body.

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