I am a senior associate based in our London office, and take a thorough but pragmatic approach to advising clients on the key commercial agreements that underpin their businesses, with a particular focus on the sport and media sectors.
My practice is mainly focused on commercial/contractual matters, though I also have experience in advising on league structuring, rule drafting/interpretation and other sports regulatory issues. On the commercial side, I routinely advise on sponsorship and media rights, but in addition I advise clients from a range of industry sectors on other areas of law, including gambling regulation, advertising and consumer law.
In my time at Bird & Bird, I have gained experience in working across a number of different sports, including football, rugby, cricket, tennis, horseracing, golf and motor racing. I also have extensive experience client-side through multiple secondments at a Premier League football club and a national football governing body.
In addition, I lead the firm's rapidly expanding esports practice, advising stakeholders from across the industry on issues ranging from sponsorship and player contracts through to rule drafting and brand protection.