Tom Macken

I am a senior associate in our firm's Media, Entertainment and Sports Group in Sydney, advising a broad range of clients across the sector in relation to a range of corporate, commercial and regulatory matters.

I am passionate about the sports, media and entertainment sector because of its dynamism, diversity and global scale. I regularly work with a range of clients across the sector, including national and international sports governing bodies, event organisers, player associations and other commercial stakeholders, to assist them to achieve their commercial objectives.

My current practice involves advising our clients on a range of commercial and regulatory matters. On the commercial front, I have advised on sponsorship and media rights agreements, as well as venue hire, licensing and content deals, data rights and other commercial agreements. On the regulatory front, I have advised our clients in relation to a range of issues relating to sports governance, anti-corruption, advertising, broadcasting, consumer protection and gambling matters.

During my time at Bird & Bird, I have also gained experience working across a number of other practice areas, including our Intellectual Property, Employment and Competition Groups.

Before joining Bird & Bird, I worked at one of Australia's largest television networks and interned at a commercial and humanitarian law firm, as well as at Australia's national human rights institution.