Within our Intellectual Property Group, I work with a variety of our clients, representing and advising them on a broad range of IP related matters. I enjoy working together with my colleagues based at other Bird & Bird offices around the world. By sharing our knowledge we can provide our clients with the best possible cross-jurisdictional advice.Previous employments have brought me valuable insights into the markets in which our clients operate, such as the retail and consumer sector. I quickly realised that a practical approach to a problem, whilst at the same time keeping in mind relevant legal matters, is often the best solution. I have also contributed to several international knowledge projects to keep our clients informed on the latest developments in the field of trade mark law and design rights.