Doing the right thing: accessibility and OTT broadcasters

By Amira Saied

07-2019

Bird & Bird alumni and broadcasting industry expert Amira Saied discusses the new European directive on accessibility and OTT platforms in a guest post for our Media, Entertainment & Sports news hub: MediaWrites.

On 9 April 2019, the General Affairs Council of the European Union adopted a proposal for a Directive of the European Parliament and of the Council in respect of accessibility requirements for products and services (the “Directive”).  Whilst the Directive covers a range of products and services, it also requires greater accessibility for people with disabilities in relation to PCs and operating systems, smartphones, tablets and TV equipment.

Rather than being seen as a burden for broadcasting businesses, improving access to audio visual content and services for people with disabilities is not only a moral imperative but makes good business sense.

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