Ahead of the game: why venture capital is a potential match-winner for sports clubs

By Max Latchmore, Freddie Eastwell


Global sports teams – with their ever-growing funding streams - are expanding their portfolios, particularly in relation to technology ventures. Opportunities to enhance their brand and diversify income have arisen, but also an opportunity to benefit from the forward-thinking nature of new tech companies that are disrupting the sports industry. Max Latchmore and Freddie Eastwell explore further.

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