Australia bans gambling ads in live daytime sports broadcasts

By Rich Hawkins, Sophie Dawson


Following the Australian Prime Minister’s announcement last year confirming his plan to ban gambling advertising on TV during daytime sports events, it was confirmed last week that this would come into force from 30 March 2018. Rich Hawkins and Sophie Dawson from our Australian office take a look at the details of this new legislation and what it is likely to mean for the industry stakeholders.

In May last year, Australian Prime Minister Malcolm Turnbull confirmed that he would ban gambling advertising on television during live sporting events taking place before 8.30pm. Mr Turnbull commented at the time that parents around Australia would be relieved by this intervention. The traditionally Australian experience of families gathering around the TV to watch major sports events could now happen without children being subjected to gambling ads.

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