Advertising Sports Betting Products: Key Issues Part I

By Will Deller


A growth in the gambling industry has resulted in a proliferation of advertisements for sports betting products. In two posts on this subject, we’ll look at some of the key issues for sports betting advertisers to consider when reaching out to new and existing customers.

According to the latest statistics published by the UK Gambling Commission, the UK gambling industry grew by 11.6% in the twelve months up to September 2015, with gross gambling yield for the year at a staggering £12.6 billion. Sports betting has played a crucial part in this growth, with innovative products such as in-play betting and daily play fantasy football driving new fans to the industry.

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