Bird & Bird advises Kreos Capital on debt facilities for Branded E-Commerce Group

The Bird & Bird Finance & Financial Regulation and Corporate teams advised Kreos Capital on debt facilities for the Branded E-Commerce Group (Branded). 

Branded is a global digital consumer products platform which has built a portfolio of high-potential brands, including some of the largest FBA (‘Fulfilled by Amazon’) sellers on Amazon. The debt was provided as part of an overall fund raising of US$150m, led by Target Global, and on closing Branded acquired 20 of the best-selling marketplace brands. 

Kreos Capital is the leading growth debt provider in Europe and Israel, backing high-growth companies through every stage of their life cycle. Kreos targets investments in all areas of the technology and healthcare sectors and, to date, Kreos has committed in excess of €3.0 billion in more than 620 portfolio company transactions, across 17 countries. 

Kreos Capital was advised by Bird & Bird legal director Jenny Stockford (Finance & Financial Regulation), associate Hanna Nanda (Finance & Financial Regulation) and partners Struan Penwarden (Corporate) and Trystan Tether (Finance & Financial Regulation) in London,  partner Stefan Gottgetreu and associate Kathrin Bunte (both Corporate) in Dusseldorf and counsel Jessica Derocque and associate Guy Toulin (both Finance & Financial Regulation) in Paris.

Struan Penwarden, International Head of Venture Capital at Bird & Bird commented: “Kreos is a long-standing client of the firm and we are proud to have worked with them on many financing transactions for high-growth companies at all stages of their development. This latest transaction again underlines Kreos’s hands on and flexible approach in providing debt funding solutions that meet the requirements of some of the world’s most exciting and creative companies.” 


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