Programmatic advertising: it’s in the game
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Associate
UK
I am an associate in the Media, Entertainment and Sports group, based in our London office and specialising in commercial and media regulatory work.
Partner
UK
I am a commercial partner and head up the adtech practice working for brands, agencies and tech providers. With a focus on advertising within the broader media, entertainment and sports and technology and communications sectors, I am based in London.
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As the video game industry continues to expand, publishers are seeking new ways to monetise advertising opportunities. This article discusses the shift towards in-game programmatic advertising and how games publishers and advertisers can capitalise on these emerging technologies whilst managing the risks that it can present.
