Acquired distinctiveness: flooring objections to evidence of use in Singapore

Lorraine Tay, Gene Kwek, and Randy Hong wrote an article for Managing IP on a decision by the Singapore Trademarks Registry that accepted evidence of use based on consumers’ online posts. The article highlights an example of where a company applying to register a mark, pointed to their corporate identity and use of the mark’s wording in their social media and online presence as evidence of use.

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