Lifestyle Equities v Amazon takes “targeting” to the Supreme Court – online retail platforms and brand owners take note!

Over the last couple of years, there have been a number of cases which have made brand owners more aware of how their products make their way around the world, where they are being sold to and from, and to whom. The latest case in the UK is between a brand owner, Lifestyle Equities, and an online marketplace giant, Amazon.

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