Loot boxes: UK government says no to regulation

Written By

andy danson module
Andy Danson

Partner
UK

I'm the head of the firm's international Media, Entertainment and Sports group, a cross-disciplinary international team focused on supporting our clients in the sports, gambling, broadcasting, social media and digital content, games, music, publishing, advertising and marketing sectors.

On 18 July 2022, the UK government published its formal response to its 2020 call for evidence on loot boxes in video games. The government concluded that there was a link between loot boxes and gambling harms, but encouraged the games industry to self-regulate rather than introduce legislation.

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