Prohibition on use of “role models” in high-risk games of chance advertising
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Associate
Netherlands
As an associate in our office in The Hague, I specialise in regulatory matters, including data protection and telecommunications law.
Partner
Netherlands
As a partner and head of our Commercial group in the Netherlands based in The Hague, I have significant expertise in technology law and digital business. I am also a member of our Tech & Comms Group.
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As a result of an amendment to the Betting and Gambling Advertising Regulation (Regeling werving, reclame en verslavingspreventie, Regulation) the use of so called role models in advertising for high-risk games of chance will no longer be allowed in the Netherlands from 30 June 2022. All existing advertising in breach must also be discontinued by this date. With this prohibition, the Dutch Minister for Legal Protection aims to address societal concerns that have arisen as a result of the rise in betting and gambling advertisements, following the legalisation of online games of chance in the Netherlands in April 2021.
