As from 12 July 2020, the EU Platform to Business (P2B) Regulation will be directly applicable in all Member States.
The Regulation is aimed at creating a fair, transparent and more predictable environment for businesses and traders, when using online intermediation services and online search engines. With direct effect at national level, the new rules can be seen as one of the signs of a more interventionist EU approach to regulating online platforms.
The P2B Regulation will apply to online intermediation services and online search engines that provide their services to business users, as well as to corporate websites established in the EU and offering goods or services to consumers located in the EU. This includes e-commerce marketplaces, app stores, social media for business, price comparison tools and general online search engines. This legislation came about after traders selling online via marketplaces, hotels using booking platforms and app developers, particularly SMEs, complained to the Commission about what they deemed to be unfair practices of the online platforms they use to reach consumers.
Key elements of the P2B Regulation include: