Loot boxes: UK government says no to regulation
Written By
Andy Danson
Partner
UK
I'm the head of the firm's international Media, Entertainment and Sports group, a cross-disciplinary international team focused on supporting our clients in the sports, gambling, broadcasting, social media and digital content, games, music, publishing, advertising and marketing sectors.
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On 18 July 2022, the UK government published its formal response to its 2020 call for evidence on loot boxes in video games. The government concluded that there was a link between loot boxes and gambling harms, but encouraged the games industry to self-regulate rather than introduce legislation.