Advertising Prices to Consumers Webinar
We are delighted to invite you to the next edition of our series of advertising law webinars, covering the latest developments in the law around advertising prices to consumers in the European Union and UK.
This is an area of increasing importance and complexity, with recent changes in law brought about by the EU Omnibus Directive and the UK’s Digital Markets, Competition and Consumers Act 2024. This webinar will explore the key principles around advertising prices and the latest legislative changes in this area, to help you to run eye-catching price promotions that stay on the right side of the law.
The list of key topics we will look at includes:
- Reference pricing
- Advertising price discounts to consumers
- Promotions and special offers
- Multi-buy and loyalty offers
- Drip pricing
- Dynamic pricing
- Pricing for subscription services
We will also be running a similar session covering the law on advertising prices in the Asia-Pacific region. This session will cover a range of key topics including advertising price discounts, promotions and special offers, bait advertising, drip pricing and dynamic pricing. This will be held on Thursday 2 September at 15:00 AEST, and if you'd like to attend this session also, you can do so when you register.
You can find out more about our B2C Group and advertising practice here.
Where possible, we try to avoid holding events over religious and cultural days of significance. Unfortunately this is not always possible and the dates of our events may fall on the same day(s).
Please let us know if the dates of this event impact your religious observance so we can make every effort to accommodate your participation in the event.