Global Cookie Review Launch (4th edition) - what’s on the horizon for global cookie enforcement activity?
Partner and Head of Adtech, Alex Dixie was joined by Partner Lennart Schüßler and Associate Cat Hughes to dissect global cookie regulation in light of the new edition of the Global Cookie Review, with a particular focus on enforcement activity and trends, what businesses need to look out for in the coming year and how to mitigate the impact of these new global legislative frameworks.
As regulators across the world continue to increase their focus on the use of cookies and other similar devices (for targeted advertising and more broadly), we are seeing an increasing level of regulatory focus, in the form of both new legislation and regulatory guidance, targeting the use of these technologies both directly and indirectly.
To help you navigate these changes, we launched the 4th edition of our Global Cookie Review (GCR) on Thursday 21 March. The updated GCR is now in a true digital form and currently reflects the fourth edition of the regular series providing a global overview of the legal and regulatory landscape relating to the use of cookies and similar technologies.
At our LinkedIn Live launch event, our adtech experts dissected global cookie regulation in light of the new edition of the GCR, with a particular focus on enforcement activity and trends, what businesses need to look out for in the coming year and how to mitigate the impact of these new global legislative frameworks.
