Recording: Adtech Accelerated - Unpacking the ICO's New Privacy-First Advertising Consultation
On 7 July 2025, the Information Commissioner's Office (ICO) launched a new consultation on privacy-first advertising models.
This critical call for views marks a significant shift, with the ICO proposing a new enforcement approach designed to unlock privacy-preserving alternatives to the current adtech landscape. They're exploring how publishers might deliver effective advertising even without explicit consent, provided the privacy risks are demonstrably low, while continuing to strictly enforce consent for targeted advertising based on personal data.
On 9 July 2025 our experts delivered a webinar explaining these pivotal changes and what they mean for your strategy in a rapidly evolving regulatory environment.
On 9 July 2025 our experts delivered a webinar explaining these pivotal changes and what they mean for your strategy in a rapidly evolving regulatory environment.
