We have practical, hands on experience of working within the travel industry and share with our clients a genuine passion and enthusiasm for travel.  Our  team members have real-world business experience, which means that we can help you develop commercial and pragmatic solutions that make sense for your business.  

Our international Travel Group advises some of the world's best-known travel companies, from airlines and hotels to online travel agents and metasearch engines, and are proud to count some of the industry's biggest names as our clients. 

We understand that you operate in a fast-changing, dynamic, yet challenging and heavily regulated industry.  You are no doubt embracing new technologies to give your business a competitive advantage and, as a result, you must understand what these mean for your business in the context of ever growing travel rules and regulations. Our unique focus on technology coupled with our lawyers’ deep expertise in areas of increasing importance such as cyber law, data protection and digital marketing, means we are ideally placed to guide you.

Our specialist international team can advise on all the legal issues you might face, in particular guidance on complex regulatory issues, GDPR compliance, digital marketing, disputes, as well as consumer issues, IP and broader digitalisation and commercial projects. Recent key legal and regulatory developments on which we advise include the new Package Travel Directive, the Payment Services Directive and EU Regulation 261, as well as wide-ranging employment and tax issues. 

We offer truly seamless international advice, with subject matter experts located across Europe, the Middle East and Asia-Pacific, and we draw upon the wider expertise of our Aviation, Retail & Consumer, and Tech & Comms experts to help get you to the right commercial outcome.

We share with our clients a genuine passion and enthusiasm for the travel industry and a drive to ensure our clients succeed. 


Recordings and articles

Article: What does Brexit mean for the travel industry?

Article: Brexit: aviation and travel regulation

Webinar: Legal impact of Brexit on the aviation and travel industry

Article: COVID-19 and the travel industry: the battle between cash flow and consumer rights

Audio recording: COVID-19 refunds in the travel sector: where does the liability lie?

COVID-19 tracker: key requirements and government support available for the international hotel sector

Article: Online travel platforms and the Platform to Business Regulation: more regulation for the consumer 'gatekeepers'

Webinar: Bird & Bird & Travel: New guidance for the online accommodation booking sector: are you up to date?

Webinar: Protecting your travel brand online: everything you need to know

Webinar: AI’s transformation of the Travel industry: legal friend or foe?

Article: Esports: how can travel businesses take advantage of this exciting new market?

Travel and Wellness: capitalising on the opportunities in this $4.5 trillion industry

New CMA guidance for the online accommodation booking sector

Article: Protecting your valuable travel brand online

Article: Technology: the secret weapon for airports aspiring to deliver world-class customer service

Article: British Airways: the need to find blame 

Article: New package travel rules come into force on 1 July: are you ready?

Impact of the Package Travel Directive on hotels: understand your obligations

Article: UK guidance for businesses on the Package Travel Directive implementing regulations – much needed clarity or do ambiguities remain?

Impact of the Package Travel Directive on hotels: understand your obligations

The new Package Travel Directive and Geo-blocking Regulation: how will these imminent new EU laws affect your business?

Article: Impact of the Package Travel Directive on hotels: understand your obligations

Recent highlights of work


News & Events

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