About Me

I am a senior associate in our international Corporate Group, with experience in a range of cross-border and UK based M&A transactions, private equity and VC investments, corporate restructurings and strategic collaborations.

My primary focus is on advising clients in the automotive, renewable infrastructure and technology, media and telecoms sectors. These are sectors that are all undergoing rapid evolution through innovation and changes to the regulatory landscape. Bird & Bird's wealth of experience advising clients operating in these highly technical industries means we are equipped to provide insightful and focused commercial advice to help our clients navigate these challenges.

With experience living and working in London, Singapore and Tokyo, I have advised clients across Europe and Asia on complex corporate transactions, often involving overseas investment strategies. Bird & Bird has an excellent international network and I regularly work with colleagues in other offices to help clients implement their transactions successfully.

My clients range from large global corporates to start-ups. I have been seconded to the legal team at a large global bank on two occasions which has given me a good understanding of the services that clients expect from external counsel and how they should be delivered. I am a legal tech champion within the firm and have consulted with clients on transformational projects focusing on the use of tech and process design to drive efficiencies within their organisations.
Experience
  • Advising the shareholders of Adlib Digital Limited, a Google focused ad-tech company, on the sale of its shares to Smartly.io for $100 million.
  • Advising Accession Capital Partners on its acquisition of P&P Spearhead UK Holdings Ltd, one of the leading vertically integrated food and agriculture businesses which integrates agtech solutions in its data-driven strategic model.
  • Advising Databarracks on the acquisition of 4sl Consulting Limited from its founders. Both Databarracks and 4SL are UK firms specialising in business continuity and IT disaster recovery.
  • Advising Engie Services Asia-Pacific Pte. Ltd. on the acquisition of 75% of RCS Engineering Pte Ltd, a data storage construction and development company in Singapore.
  • Advising Denstu Aegis Network on the acquisition of Happy Marketer Pte Ltd, an independent digital marketing agency in Singapore.
  • Advising DNV GL on its minority investment in VeChain, a Shanghai based blockchain service provider.
  • Advising a British multinational banking organisation on its minority investment in Vizolution Limited, a software developer for financial services companies.
  • Advising a British multinational banking organisation on its participation in a Series D funding round in Kyriba, Inc., a cloud based treasury services provider.
Education

Studied

  • BPP Law School, GDL & LPC
  • The University of Newcastle-upon-Tyne, BA, English Literature

Admissions

  • Solicitors Regulation Authority of England & Wales in 2014
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Testimonials

'George Mason is technically excellent, highly communicative, understands client's commercial drivers, and is outstanding in negotiating and focussing on getting deals done. George is a calming presence – even in the most tense of negotiations. He is solution-oriented and a pleasure to work with.'

Rising Star 2023, Legal 500

'George Mason has a great manner with clients and engenders trust.'

Legal 500 UK, 2024

'George Mason is fully organised and professional across all aspects of a transaction. He is willing to go above and beyond in order to ensure successful outcome.'

Legal 500 UK, 2024

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