Shelley works closely with businesses to develop and implement the most commercially appropriate expansion models and routes to market.
Shelley is a member of our Franchising, Licensing and Multi-Channel Strategies team based in London.
She is a specialist franchise lawyer with over 20 years' experience in advising on all aspects of franchising.
Shelley is retained as counsel for a number of household names in the retail and food & beverage sectors.
She also advises a wide variety of businesses in the leisure and services sectors including start-ups and established brands looking at multi-country expansion strategies. Shelley’s particular expertise is in the structuring and development of franchise networks in the UK and new markets including India, the Middle East, the Far East, South East Asia, Russia and South America.
In addition, Shelley advises on multi-channel expansion strategies, intellectual property ownership, protection and exploitation structures and general commercial contracts including agency, distribution, wholesale, supply, confidentiality and know-how agreements together with domestic and international terms and conditions of sale.
The author of many articles for the franchise trade press, Shelley also writes a monthly "Ask the Experts" column in "Making Money" magazine. She has spoken at a number of national and international franchise and licensing seminars and British Franchise Association conferences and workshops. Recently Shelley spoke on franchising in the United Kingdom for a webinar for the Franchise Association of India. Shelley is recognised as an expert in franchising in the “Legal Business Guide to Legal Experts”.
Shelley co-wrote the UK section of the “Encyclopaedia of Franchising” published by Kluwer.