I am the general manager of Bird & Bird IP (Beijing) Co., Ltd. and a senior managing associate of our Intellectual Property team in China.

I am a qualified solicitor in Hong Kong and I am based in Beijing managing the Trademark Agency that is responsible for direct filings with the trademark authorities in China. I have more than 10 years experience in strategising IP protection in China.

With extensive experience in protection, enforcement and commercial exploitation of IP rights in the greater China region, my specialist focus is on strategic brand protection, IP planning and portfolio management. I combine years of legal experience with professional English and Chinese language skills alongside a business mindset and a deep understanding of Chinese culture and environment to provide pragmatic solutions with commercial interests to client's IP needs in China.

I work with clients in a range of sections including electronics, food & beverage, healthcare, hotels, education and financial services. I advise clients on both contentious and non-contentious IP matters, and have experience in advising on the IP aspects of business acquisition and restructuring, and soft IP matters such as domain names, copyright and trade name disputes.

In my role as general manager of our Beijing office, I manage the IP team in Beijing and ensure client's needs are attended to timely and efficiently. We provide regular training and skills development to ensure our trade mark associates achieve the best professional standards required to meet those needs. Communication is key within our teams across Beijing, Shanghai and Hong Kong to ensure seamless collaboration and services provided as one firm.

Education
  • Peking University, LLM, Law
  • Bucerius Law School, Law
  • The University of Hong Kong, LLB, Law