Bird & Bird advises Fosun Tourism Group on the acquisition of the Thomas Cook brand for £11 million

11-2019

International law firm Bird & Bird advises Fosun Tourism Group, the world’s leading leisure-focused integrated tourism group, on its asset purchase agreement with Thomas Cook Group plc and certain of its subsidiaries (in liquidation). Fosun Tourism Group acquired the Thomas Cook brand, the Casa Cook and Cook’s Club brands, and resort/hotel brands under the Thomas Cook brand for £11 million.

According to the agreement, the transferred assets include right, title and interest in certain trademarks, domain names, software applications, social media accounts and licences relating to the Thomas Cook, Casa Cook, Cook’s Club brands and other related brands across international markets.

The team at Bird & Bird advised Fosun Tourism Group on Corporate and Intellectual Property matters in connection with the acquisition. The work was led by Corporate partner Bertrand Levy (Corporate, Paris), alongside partners Joss Hargrave (Restructuring & Insolvency, London), Tom Snaith (IP, London), Allan Poulter (IP, London) and associates Claire Barker (Restructuring & Insolvency, London), James Pearson (IP, London) and Jade Thompson (Chief Executive of IP Services, London).

Bertrand Levy, Corporate partner at Bird & Bird comments: "We are delighted to have advised Fosun Tourism Group on the acquisition of the Thomas Cook brand. This is a great example of the Corporate and IP work we are undertaking in the tourism sector and we look forward to working with Fosun in the months ahead."